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Maginus ‘gears up’ to provide EBTM with next generation E-commerce solution

Everything But The Music (EBTM.com), the leading online retailer of music inspired fashion, has launched a new e-commerce website from Maginus to support future growth plans.

In order to underpin early success and future growth plans, AIM listed EBTM turned to Maginus, for a new e-commerce website which has enabled the company to tailor the look, feel and content of its website, quickly and easily, to reflect the different cultures of its music-loving customers.

EBTM.com only sells the highest quality officially-licensed music products, from T-shirts and jeans to jewellery, accessories and gifts. With different brands and bands appealing to completely different parts of its customer base, the company needed an e-commerce platform with maximum flexibility for all key elements of its website. The Maginus solution gives EBTM’s marketing team full control of products, prices, promotions, cross-selling and up-selling, as well as powerful website skinning capabilities that enable EBTM.com to change the appearance and content of pages to personalise them to meet the preferences of each customer.

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