Cath Kidston is a distinctive UK lifestyle brand best known for its cheeky vintage inspired prints and wide array of household and fashion products - from floral china to polka dot bags.
Cath Kidston
Cath Kidston boosts customer service with Maginus multi channel systems
“The Content Management System within Maginus eCommerce solutions means we can make changes ourselves, which gives us much more flexibility than before and has allowed us to reduce costs.”
Founded by its namesake in 1992 Cath Kidston is now credited as being one of the most influential and original design companies to emerge in the UK in recent years. Currently there are 30 shops including 3 concessions in the UK, two shops in the Republic of Ireland, seven in Japan and one in Kuwait.
Business needs
The business needed a new Multi Channel and eCommerce solution to support its multi-channel growth and to improve efficiency.
The solution
Maginus Multi Channel Solutions & Maginus eCommerce.
Key benefits
- Dramatically increased the number of orders that can be dispatched on the same day as the order is place
- Fully content managed system which allows Cath Kidston to make changes quickly to the site & has reduced costs
- The web site is fully search engine optimised
- Customers are offered a preferred delivery time slot
- 25% reduction in customer complaints
- Improved web site stability & flexible hosting model
Results
Maginus multi-channel solutions have improved customer service and streamlined warehouse operation. Cath Kidston has seen improved stock accuracy and reduced costs.
What next? Further information
View the site in full here http://www.cathkidston.co.uk
Read the whole Cath Kidston success story here
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