Maginus creates customer-centric change for CABI.
Following a lengthy search for a new computer system, CABI chose Maginus ERP Software. Its modern, customer-centred functionality brings benefits in sales and marketing and its built-in CRM facilities ensure that all staff can see dealings with customers, allowing for top quality customer service.
Another key benefit of the new system is the improved reporting and analytical facilities. This gives the management at CABI more flexibility to analyse key indicators such as sales, profitability, and marketing effectiveness in real time. The publishing industry has some very specific requirements that are catered for within the Maginus system, including the ability to control and accurately measure production costs and the seamless integration of subscriptions & renewals with sales, author management, and rights & royalties.
The Commercial Director at CABI, commented: "It was important for us to build confidence in the supplier of our new computer system. We marked each company in terms of size, growth, experience etc. and Maginus came out on top. In addition, the modern technology gave us the confidence that the product can grow and evolve over a period of time. To back this up, the staff at Maginus proved to us that they really understood our requirements. This gave us confidence in all aspects of the project."
The Commercial Director of Maginus said, "This is a very significant new contract for Maginus as it gives us the opportunity to expand the capabilities of the product in publishing. We look forward to building a good long term relationship with CABI."