Co-op Electrical Shop

In redeveloping the www.coopelectricalshop.co.uk web presence, the company was determined to balance any enhancements in efficiency with an improved customer web experience. A key focus for the Co-op Electrical Shop was ensuring that the user interface and the overall customer experience combined to provide customers with a quality retail interaction. Deploying Maginus has given them comprehensive control over multi-channel sales, fulfilment and service, meaning that visitors to the web site benefit from real-time information on availability and delivery dates.

For example, using Maginus, products can be automatically taken off the web site if they're not available in the warehouse. There's no point customers getting frustrated by ordering goods that aren't available. Customers are also given the ability to select their own delivery dates, with Maginus providing a link into the third party logistics provider so they can find out what day's deliveries are being made to their postcode area.

"The Maginus multi-channel solution provides a single point of control for multi-channel sales and fulfilment activities, integrating every process from order to delivery, and delivering the real-time intelligence that organisations need to drive performance and service improvements," commented the Commercial Director at Maginus. "By keeping all the Co-op Electrical Shop product content data and business rules in our solution, they have a single system to keep up to date, whatever their suppliers come up with or whatever happens in the marketplace. This saves time and money, lets them stay responsive and gives them a clear edge on competitors."

Co-op Electrical Shop also uses its Maginus solution to provide a reliable delivery promise online, ordering electronically either on its own outsourced warehouse, in the Co-op's retail store supply chain or directly from suppliers. Following the success with electrical products, the Co-op and Maginus are working together on other online propositions, firstly for beds & furniture.

Maginus, the specialist multi-channel solution for retail and distribution, is now live at Co-op Electrical Shop, the major joint venture operated by United Co-op and the Co-op Group. Maginus' powerful multi-channel e-business solution gives Co-op Electrical full control of its core sales and fulfilment processes, and has helped the business to increase sales by 30%.